We hear about failing a lot these days. 

“Fail fast. Fail often,” they say. 

But I don’t like it. Failure suggests finality. It’s pessimistic. When we say a student “failed” a test, it is done. They can’t take that test again.

Is there something better?

Simon Sinek suggests falling. It is optimistic. Falling assumes getting up. No one falls and says, “I’ve fallen and I won’t get up.” When someone tries something and it doesn’t work, have they failed? No. They can get up and keep trying.

So, if it’s not final, if you can keep going, it’s a fall, not a fail. 

Fall, get up, keep going.

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