“It’s easier to make products and services for the customers you seek to serve than it is to find customers for your products and services.” Words of wisdom from the book This Is Marketing by Seth Godin.This is all about being curious and listening. If we don’t know our customers, we cannot serve them. And … Continue reading Business is not about persuasion, it’s about provision.
Someone asked me once, “why should I be kind?” My answer? Because you can. Isn’t that enough? You can be kind. You can be of some service. You can make things better. You can. Of course, I guess you can be unkind. But why? What’s the benefit in that? It’s not to feel good, we’re … Continue reading Why should you be kind?
People want to know, are we naturally selfish or naturally giving? What is our innate tendency? From everything I’ve read, it seems we are both. And both of these extremes are constantly vying for attention. The question is, how can we tilt the balance a little more to the side of unselfish because unselfish is … Continue reading To give or get, what comes natural?
If I had to choose a single behavior that would help businesses up their service game, it would be “curiosity.” Curiosity is that strong desire to learn. It’s that need to find out more and dig deeper to get to the root of problems. It is, quite simply, what lies at the root of being … Continue reading Curiosity – a service superpower.
“What do I need to do to keep my customers coming back and my employees not looking for other jobs?” Ah, the cry of so many business owners. Why are customers so fickle? Why do employees have no loyalty? You have a great product and you do your best to provide service. You pay fairly … Continue reading What simple change of mindset can change your business and the lives of your customers and employees?