The next time you go to the movies, stick around and watch the credits at the end. Think about how many people it takes to make a movie.  Literally hundreds of people are needed, in fact, a study of the 100 top-grossing films of each year between 1994 and 2013 found that there was an … Continue reading Credit

I was just watching the news on TV and a commercial came on marketing a window installation company.  Now this is nothing new or spectacular but I did find some things that were worth noting. The ad in question went to great lengths to point out how the company was different from competitors.  There were … Continue reading Is Inconsistency Hurting Your Message?

I went to my local PNC Bank branch on a Saturday morning and the automatic teller machine had a few people waiting so I went inside.  I had low expectations assuming the employees would be less than pleased to be working on Saturday. I thought they would probably be a little grumpy and impatient.  Boy … Continue reading Positive Impact

In a recent airline experience at BWI Thurgood Marshall Airport in Baltimore, I had to check my luggage which is unusual but I had to take a lot of stuff on this trip and had a big bag that wouldn’t fit in the overhead bin.  I usually hate dealing with the surly folks who I … Continue reading Attitude is Everything