The big reason most customer experiences suck and the shift that needs to happen to change that.

One of the biggest reasons, if not the biggest reason, customer experiences are so bad these days is due to too many business leaders not knowing the game they are playing and thus not having a team aligned and playing together. To begin, let’s address what we mean by the game businesses are playing. Ultimately … Continue reading The big reason most customer experiences suck and the shift that needs to happen to change that.

You may call them soft skills, but they’re not soft, they’re human, and they matter a great deal.

You’ve been getting sick a lot lately so you go to the doctor. They’re not sure exactly what’s going on so you’re prescribed a regimen of tests.  You dutifully go through all the hassles. You are stripped, robed, put into machines, poked, prodded, and had tubes put where no tubes should go. Then, you’re told … Continue reading You may call them soft skills, but they’re not soft, they’re human, and they matter a great deal.