Are you upping your customer experience game for you or for customers? The difference matters.

So many businesses have jumped on the bandwagon to improve their customers’ experience. While I applaud it and truly believe that it’s about time, there is one concerning question, are they doing it to truly serve customers or in hopes of potential gain? What I mean is are these companies only using what I call … Continue reading Are you upping your customer experience game for you or for customers? The difference matters.

Don’t fall for shiny and new, get the basics right. Here’s where to start.

I saw this quote in a post on Adrian Swinscoe’s website, “Try not to fall into the trap of the shiny and pretty and make sure you get the basics right.” I couldn’t agree more. So many customer experience professionals are out there on a trek to find the holy grail of CX and it … Continue reading Don’t fall for shiny and new, get the basics right. Here’s where to start.