I recently saw a list of “Six ROI-Friendly Goals for Customer Experience Initiatives” that contained the following: Improve customer acquisition Up-sell, cross-sell or increase purchase frequency Increase retention, active usage, or share of wallet Increase pricing power Generate awareness Reduce costs To most people, these might seem innocuous and perfectly reasonable business goals, however, I … Continue reading There’s more to ROI than how it serves you, and taking that view can help you.
Month: May 2023
Orchestra conductors don’t make any music. A valuable lesson for all leaders.
In the 2015 movie, Steve Jobs, there is a scene where Steve Wozniak asks Jobs, “What did you do? You can’t write code; you’re not an engineer, you’re not a designer. You can’t put a hammer to a nail… What do you do?” Jobs’ reply? “I play the orchestra.” This simple dialogue struck a chord … Continue reading Orchestra conductors don’t make any music. A valuable lesson for all leaders.
How to calmly deal with difficult people.
Dealing with people who are difficult is one of the supreme challenges we all face. No one likes conflict. This may sound odd when you look around and see so much negativity these days, but I have only seen a tiny number of people who look like they enjoy conflict, and I am dubious about … Continue reading How to calmly deal with difficult people.
Why thinking of service as problem solving is a bad idea.
“Customer service is the business function responsible for fixing what’s broken.” I couldn’t disagree more. Let me begin with a tiny rant. I hate it when service automatically becomes customer service. I define service as helping people. And because of that, I see service as much greater than customer service. We don’t just serve customers; … Continue reading Why thinking of service as problem solving is a bad idea.
Inspiring Management to Care About Service
As I have written before, if you are aware that the age of experience is upon us, you know your organization needs to focus on service excellence or find itself well behind industry leaders. Perhaps you have built a small band of like-minded individuals and are now ready to grow this band into an orchestra, … Continue reading Inspiring Management to Care About Service