There’s more to ROI than how it serves you, and taking that view can help you.

I recently saw a list of “Six ROI-Friendly Goals for Customer Experience Initiatives” that contained the following: Improve customer acquisition Up-sell, cross-sell or increase purchase frequency Increase retention, active usage, or share of wallet Increase pricing power Generate awareness Reduce costs To most people, these might seem innocuous and perfectly reasonable business goals, however, I … Continue reading There’s more to ROI than how it serves you, and taking that view can help you.

Orchestra conductors don’t make any music. A valuable lesson for all leaders.

In the 2015 movie, Steve Jobs, there is a scene where Steve Wozniak asks Jobs, “What did you do? You can’t write code; you’re not an engineer, you’re not a designer. You can’t put a hammer to a nail… What do you do?” Jobs’ reply? “I play the orchestra.” This simple dialogue struck a chord … Continue reading Orchestra conductors don’t make any music. A valuable lesson for all leaders.

Why thinking of service as problem solving is a bad idea.

“Customer service is the business function responsible for fixing what’s broken.” I couldn’t disagree more. Let me begin with a tiny rant. I hate it when service automatically becomes customer service. I define service as helping people. And because of that, I see service as much greater than customer service. We don’t just serve customers; … Continue reading Why thinking of service as problem solving is a bad idea.