For Better Results, Turn Selling Into Serving

There is a current TV ad with Russell Wilson, quarterback for the Seattle Seahawks, playing with some children and they are picking teams for some sort of game (https://www.youtube.com/watch?v=F6dJEA1TeQA).  Each team captain begins picking players, and surprisingly, Wilson is last to be picked.  On first look, you wonder how someone so obviously advantaged could be … Continue reading For Better Results, Turn Selling Into Serving