Any organization trying to make gains these days aims to make experiences with the company as smooth as possible. Of course, it makes sense to keep customers as happy as possible. However, customers are not the only stakeholders in success. While they are the reason for what the business does, employees are critical to doing … Continue reading Keeping customers happy means keeping employees happy. Here are five practices to help.

Advertising essentially has one goal, to sell us something. To do this, it typically points out things we lack. It attempts to show us that we don’t have enough. If you’ve been kidnapped by that, go take a walk. Look around. Do you see friends and neighbors? Do you hear the birds? Do you feel … Continue reading Value is not stuff.

Have you ever been to dinner at someone’s house and they spent too much time cooking? What I mean is they were in the kitchen fretting over every little detail of the meal but neglected you. While guests want great food, they also want a great social experience. This is precisely what so many businesses … Continue reading Technical skill or hospitality. Do you have the balance right? If not, it’s not good.

The pot was boiling over, the timer was beeping away its alert that the main course needed to be removed from the oven, the table still needed setting, and people were arriving. Yet, through it all, she moved about with grace taking care of each challenge with a positive frame of mind. The party was … Continue reading Optimism. Is it the great-experience superpower?