People want the human touch, it’s a key component in building the trust businesses need in order to create loyalty. We know from the work of psychologists that the first thing people look for in trusting others is whether intentions are good or evil, selfless or selfish. Only when our brains are satisfied with the … Continue reading Why you may be hindering your success by taking away the human element.
Month: February 2020
Book Review: Corporate Rebels By Joost Minnaar and Pim De Morree
Joost Minnaar and Pim De Morree, the corporate rebels who founded Corporate Rebels, have written a book, rightly called, you guessed it, Corporate Rebels. I have been waiting for this book for quite a while. I have been an avid follower of the work of the Rebels on their website (just search for Corporate Rebels … Continue reading Book Review: Corporate Rebels By Joost Minnaar and Pim De Morree
Ease. Is it the new battleground for customers?
I was in the grocery store recently and decided to use the self-scan gun that you can take with you while shopping and do all of the scanning and bagging of your stuff as you pick it up. This is all under the aegis of making it easier for you by saving you time and … Continue reading Ease. Is it the new battleground for customers?
When it comes to experiences, balancing warmth and competence isn’t just about people.
The concept of warmth and competence, the dimensions we humans use to size each other up and decide whether to extend trust and carry on with relationships, was formalized by Susan Fiske of Princeton University fame and has become more popularized by TED star, Amy Cuddy, and Human Brand author, Chris Malone. The idea though … Continue reading When it comes to experiences, balancing warmth and competence isn’t just about people.