Reliability is about showing up come hell or high water and getting the job done. It is critical to building and maintaining trust, the linchpin for successful business. 

Be reliable, earn trust, get more work. The formula is foolproof. But it must be managed. It requires caution. 

More business means more busy-ness …which is good. But busy-ness means a lot of balls in the air, and too many balls flying around almost always results in a few getting dropped. Drop too many and you can kiss your your reliable reputation goodbye. From there, trust decreases, busy-ness decreases, and your paycheck decreases too. 

Best advice? Learn to say no to most things and yes to the right things. Learn how to discern the best people to work with and where your work can make the most difference. 

You’ll maintain your reliability …and… you’ll be able to charge a premium because you bring more value, reliable value, than the average ‘others’. 

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