Self-checkout. It was supposed to be easy. It’s not. 

I clicked on the picture of zucchini but I wanted cucumber. Oh no, I have a bottle of wine. Now I have to wait for an employee to verify that my gray hairs are old enough. Hmmm, it says to place my item in the bagging area. I did but it’s not registering. Argh! 

It was supposed to be faster. It’s not.

There’s a longer line for self-checkout than there is for full-service checkout. That lady must have 400 items. I don’t think anyone here has never used the self-checkout. 

I’ve always had problems with the self-serve concept for at least three big reasons.

1. Why don’t customers get a discount for doing the work the business used to pay someone to do?
2. Self-serve is an oxymoron. Self-service is actually no service if the customer is doing the work.
3. Someone’s job has been taken.

There seem to be two types of shoppers these days. One likes the DIY version while the other likes to interact with a human and have the work done for them. 

I tend towards the latter unless I am just buying one or two items and the self-serve area is wide open. 

Our world has room for both, but if a business employs self-service to simply skimp on full-service, that’s just self-serving.

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