“Your price is too high.” A cry heard a lot.

Maybe the product broke soon after purchase. Maybe it didn’t do what was promised. Maybe the learning curve for using it was just too steep. 

Or… maybe it wasn’t the product at all.

Maybe it’s your business and your people. Maybe working with you is just a hassle. Maybe the process is too complicated or trying to get help is a maze of complex policies, tasks, and phone-tree nightmares. Maybe your product is great but your service sucks, it’s just not friendly to those who have to navigate the waters. 

More times than not, “your price is too high” is less about product and more about delivery. While the burger is fine, having it delivered with rude indifference is not worth the price. 

Case in point. I had to take a sick cat to get professional help. While the vet did their job, they did little to make things easy. Their practice doesn’t take emergencies, they demand appointments. Since cats rarely get sick on schedule, how do you make an appointment for that? You can’t wait a week or two for an open spot. 

When my cat fell ill again, a friend told me of a vet who makes house calls and is good about last-minute needs. I called and the house-call vet came to my house the next day. He was fantastically nice, made things easy, and took care of everything without me having to do much of anything. 

Cost? About 50% higher. Too high? No way. The traveling vet delivered much more than the right product, he delivered a service experience that went above and beyond. He rose to the top of the list almost immediately.

If your customers complain about price, something is too low, and that something might not be, and probably isn’t, your product. Take a look at your service. Is it friendly? Is it hassle free? Is it comfortable like a couch by the fire? If you can’t honestly say yes to these questions, get to work, because upping your service game might just be the effective, low-cost magic that makes your price irrelevant and makes you, like my house-call vet, the memorable best choice.

==> If you liked this post and want to know when new posts are published, CLICK HERE to subscribe.