Thanksgiving is one of my favorite holidays because it is a day to say thank you. Thank you is kind and kindness feels good for both the giver and the receiver. It scales outward. When you say thank you, the receiver looks for a way to say thank you somewhere else. This is the power … Continue reading Thank you!
Author: Neal Woodson
Where’s your interest?
“We’re in business to make money,” said the businessman. All I could think was that I would not want to be his customer. His interest is only in himself. How much care would be given to me? However, self-interest is not necessarily bad, we all have a little, we all want to live and be … Continue reading Where’s your interest?
Don’t fail, fall
We hear about failing a lot these days. “Fail fast. Fail often,” they say. But I don’t like it. Failure suggests finality. It’s pessimistic. When we say a student “failed” a test, it is done. They can’t take that test again. Is there something better? Simon Sinek suggests falling. It is optimistic. Falling assumes getting … Continue reading Don’t fail, fall
Dark alleys are scary. Don’t create them.
Consistency. Why is it so desirable? Because we love our big comfy couch. We love what we know. We love to know what we can expect. But dark alleys? No. Dark alleys are scary. What’s around the corner? Who knows? It’s scary. When a business is inconsistent, it’s a dark alley. Customers don’t know what … Continue reading Dark alleys are scary. Don’t create them.
Dismissing voices won’t make you better.
Innovation. We need it. People want it. Why? To make things better. To make life more beautiful. To cure ills. To help us do things that need to get done. To help us see what has yet to be seen. Where does it come from? From leaders of course. Not those in authority. Leaders. People … Continue reading Dismissing voices won’t make you better.
Get real, dude. It’s what customers deserve.
Cyrano de Bergerac wasn’t a fake, Christian was. Roxane fell in love with a façade. She fell in love with a stand-in. When companies force employees to communicate mandatory, scripted responses, they’re creating a façade. It’s not real. The person speaking is a marionette, an actor. Relationships don’t work well acted out, they work well … Continue reading Get real, dude. It’s what customers deserve.
You need advocates, but not for you.
Your customer-facing employees should never have to struggle with balancing customer advocacy with company loyalty. If companies and their leaders would be customer advocates, as they should be, there would be no conflict. It’s when leaders are inwardly focused that it becomes hard for those who look outside. When you see only what you want, … Continue reading You need advocates, but not for you.
Push or Pull. It’s your choice.
I get tired of so much of the “I created this AMAZING sales funnel gizmo super-duper widget package for launching your business to success” emails I often get after attending one of those misleading webinars I initially thought might be interesting or might have a few practical nuggets I could apply. I feel dirty just … Continue reading Push or Pull. It’s your choice.
The big reason most customer experiences suck and the shift that needs to happen to change that.
One of the biggest reasons, if not the biggest reason, customer experiences are so bad these days is due to too many business leaders not knowing the game they are playing and thus not having a team aligned and playing together. To begin, let’s address what we mean by the game businesses are playing. Ultimately … Continue reading The big reason most customer experiences suck and the shift that needs to happen to change that.
Goal achievement could be making you mediocre.
We measure everything these days. I heard a disturbing story on the radio about a place where they have figured out measures for what makes a woman more beautiful than another. They have determined that a certain length of legs, size of chest, weight, jawline angle, and more make for the most beautiful and appealing … Continue reading Goal achievement could be making you mediocre.