Get real, dude. It’s what customers deserve.

Cyrano de Bergerac wasn’t a fake, Christian was. Roxane fell in love with a façade. She fell in love with a stand-in.  When companies force employees to communicate mandatory, scripted responses, they’re creating a façade. It’s not real. The person speaking is a marionette, an actor. Relationships don’t work well acted out, they work well … Continue reading Get real, dude. It’s what customers deserve.

You need advocates, but not for you.

Your customer-facing employees should never have to struggle with balancing customer advocacy with company loyalty. If companies and their leaders would be customer advocates, as they should be, there would be no conflict.  It’s when leaders are inwardly focused that it becomes hard for those who look outside. When you see only what you want, … Continue reading You need advocates, but not for you.

The big reason most customer experiences suck and the shift that needs to happen to change that.

One of the biggest reasons, if not the biggest reason, customer experiences are so bad these days is due to too many business leaders not knowing the game they are playing and thus not having a team aligned and playing together. To begin, let’s address what we mean by the game businesses are playing. Ultimately … Continue reading The big reason most customer experiences suck and the shift that needs to happen to change that.