Customer experience has a correlation to customer loyalty … DUH.

I just read an article stating the following: “A direct correlation has been established between customer experience and loyalty.“ Is this news somehow? Is there anyone in business that doesn’t know this…intuitively? If not…what do you not get? When you’re a customer, if you get awful service and have a terrible experience, do you go … Continue reading Customer experience has a correlation to customer loyalty … DUH.

What don’t you “get” about customer experience?

If you are a business leader and you have to ask what customer experience is or why it matters, I don’t “get” what you don’t “get,” but never mind, I’ll make it easy. When you’re a customer, do you like being treated with indifference? Do you like hassles? Do you like working with businesses that … Continue reading What don’t you “get” about customer experience?

BOOK REVIEW: A Passion for Excellence by Tom Peters and Nancy Austin

I recently read A Passion for Excellence, co-authored by Tom Peters and Nancy Austin. It’s an oldie; mine says it was published in 1985, but it was worth the read. The writing oscillates between Austin’s measured, conservative style and Peters’ "don’t just sit there, do something" approach, and while one might think this would cause … Continue reading BOOK REVIEW: A Passion for Excellence by Tom Peters and Nancy Austin