Three companies

1. “We’ve got a great product. You need it.”
2. “We see your problem, our product can help.”
3. “We understand your problem. Our product isn’t quite right but we know who has one that is.”

Three messages

1. We want to be successful.
2. We want us both to be successful.
3. We want you to succeed no matter what.

Three customer views 

1. “They’re hustlers.”
2. “They get the job done.”
3. “They’re good people …and I’m a fan.”

What’s your company’s story?

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