How a Willingness to Be Inconvenienced Can Transform Your Business, Work, and Life
AVAILABLE EBOOK & PAPERBACK
ABOUT THE BOOK
Over the last 50 years, the ethos of business has shifted. There was a time when it appeared businesses were more considerate of customers and human needs, but today, it seems the focus has largely moved to self-gain and efficiency. Giving a $#!+ explores the reasons behind this change, pointing to a societal inclination towards competition and self-interest. The book argues that the world of business has lost sight of its primary purpose—serving people—and has become driven principally by profit and productivity.
The narrative contrasts examples of businesses prioritizing their own interests with those prioritizing helpfulness to others, highlighting the importance of a service-focused culture in keeping that priority alive. It emphasizes the need for organizations to rank service above all else, fostering a culture of compassion, cooperation, and helpfulness.
A large portion of the book outlines steps to cultivate a service-focused culture within organizations as well as in personal performance, including regular communication and reinforcement of the importance of service, leadership modeling, encouraging cooperation and helpfulness among team members, and ensuring every delivery system is not only functional but friendly as well. It stresses that until service becomes ingrained in the organizational DNA, efforts to improve customer experience and/or employee engagement will be futile.
Ultimately, the solution proposed is simple yet profound: individuals and organizations must “give a $#!+” by being willing to inconvenience themselves to help others. By cultivating awareness of others’ needs and taking proactive steps to address them, businesses can reclaim their role as facilitators of success for both employees and customers.
FREE RESOURCES
Ten Things You Can Do To Practice a Service-Focused Approach At Work ONE-PAGE
Three Principles to Guide Service Excellence EBOOK
Service Can Change the World SLIDE DECK
SelfishLESS SLIDE DECK
Deep Leadership Podcast: The Power of Giving a $#!+
All Things Considered CX Podcast with Bob Azman: Giving a $#!+
Customers First Podcast with Tacey Atkinson: Giving a $#!+
Talking Not Ranting Podcast with Allister Field and Greg Smith: Giving a $#!+
Neal Woodson 