You should be creating a tribe.

two person standing on gray tile paving

Why? Why should creating a tribe be a priority for business people?

A tribe is a community of people who come together with a common interest, purpose, mission, vision, belief, you get the picture. And if you’re in business, think of the consequences of that. Imagine you have a large group of people who follow you (not just buy from you) because they believe things you believe or they support your mission, your vision, your passion.

I have a friend who has a small business and he has a tribe. Not only do people want his product (fitness/wellness) but they believe in it, they want to talk about it, and they want others to know and experience it. So much so that they communicate together and have created a family-like group. And that group has been a sustaining force for his business during the pandemic crisis.

Put simply, my friend is leading a tribe that is connected by a love for fitness and wellness as well as each other. His business is not just about making money, it’s about leading people to something they want and value as a group.

How does that impact his business? Well, during the pandemic, he was able to hold that tribe together by helping them workout online. He facilitated the community, not just to keep revenue flowing but to keep the tribe engaged.

If you are questioning how you can build a tribe because all you do is sell underwear and socks and that there’s no way you can create a tribe around that. I would say you’re wrong. Find people who love underwear and socks. Get the conversation started. Become the go-to expert on underwear and socks. Help everyone who loves underwear and socks to get excited about everything to do with underwear and socks. Connect them, drive the conversation, engage them, excite them – lead them. Do it and you will become the high priest of underwear and socks and you will have an avid, devoted fan base who will be with you through thick and thin. Imagine the business impact of that.

Do you have a tribe? Are you leading anyone to anything? Are you bringing them value and connecting them to others who can add value? Are you exciting a community who loves what you love?

Steve Farber, leadership expert and author, says it well, “Do what you love in the service of people who love what you do.”

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