Three types of interaction. The right kind can up your game.

No matter what you do or what product you provide, you will, at some point, have to interact with people, namely customers. And that interacting can be approached in three ways: 1) generically, 2) with hospitality, or 3) with unnecessary hospitality.  Generic interaction is rote. It’s the minimum. It’s most likely scripted. It’s a facade … Continue reading Three types of interaction. The right kind can up your game.

Hospitality is part of business. Get used to it.

Consistently delivering the product you said you would deliver is a worthy goal for any business. The problem, though, is that delivering is only half the work of providing good service to customers. Service has two components: 1) delivery (getting the job done), and 2) hospitality (how it makes people feel). Most businesses focus primarily … Continue reading Hospitality is part of business. Get used to it.

Want fans? You probably need to make a change.

Consistently good service doesn’t earn raving fans. Consistently good service that consistently improves is what does that.  Why? Because continually getting better sends a message. It says you are dedicated to the ongoing well-being of customers. It says you have integrity. It says you care about more than yourself.  To customers, that’s a welcome difference. … Continue reading Want fans? You probably need to make a change.