For Better Results, Turn Selling Into Serving

There is a current TV ad with Russell Wilson, quarterback for the Seattle Seahawks, playing with some children and they are picking teams for some sort of game (https://www.youtube.com/watch?v=F6dJEA1TeQA).  Each team captain begins picking players, and surprisingly, Wilson is last to be picked.  On first look, you wonder how someone so obviously advantaged could be … Continue reading For Better Results, Turn Selling Into Serving

Sales or Service, You Decide

Is your organization sales-centric or service-centric?   Typical responses sit somewhere on the fence, “We want to provide the best service experience while maximizing every sales opportunity.”  Nice, but it is important to decide because it will influence the experience your customers have and the decisions your organization makes. One quick and easy way to discern … Continue reading Sales or Service, You Decide