BOOK REVIEW: Infectious Generosity by Chris Anderson

“Humanity is not defined by the evil done by a few. It is defined by the goodness done by the majority.” –Chris Anderson Chris Anderson’s book, Infectious Generosity, is a worthy read. To begin, he poses a key question that weaves throughout the book: “Am I (are you) a net giver or a net taker?” … Continue reading BOOK REVIEW: Infectious Generosity by Chris Anderson

BOOK REVIEW: Vital Behavior Blueprint by Julie Smith and Lori Ludwig

Do you have habits? Of course you do. We all do. Maybe it’s brushing your teeth every morning when you get up and every night before bed. Maybe it’s the route you take to work each day or how you grab a cup of coffee at the same spot before going into your office. Habits … Continue reading BOOK REVIEW: Vital Behavior Blueprint by Julie Smith and Lori Ludwig

Three stories. One is yours, but which one?

Three companies “We’ve got a great product. You need it.” “We see your problem, our product can help.” “We understand your problem. Our product isn’t quite right but we know who has one that is.” Three messages We want to be successful. We want us both to be successful. We want you to succeed no matter what. Three customer views  … Continue reading Three stories. One is yours, but which one?