How effective would your company be if none of your employees showed up tomorrow? The answer is clear, it would be a disaster, yet so many companies treat employees like they are machines in a wheel rather than people whose labor, decisions, and ideas are vital to existence.
Richard Branson puts it all in perspective…
“It should go without saying, if the person who works at your company is 100 percent proud of the brand and you give them tools to do a good job and they are treated well, they’re going to be happy. If the person who works at your company is not appreciated, they are not going to do things with a smile.”
Doing things with a smile is really shorthand for delivering great service, which is, of course, the whole reason for your business, to help people, which is , again, the fundamental definition of service. And when your employees deliver great service, well, let’s take it from Branson again…
“Effectively, in the end shareholders do well, the customers do better.”
So, why is it that so many companies do not get this? Why do so many people go to miserable workplaces where they are merely tools for tasks instead of creative thinkers who can make the difference? Is it because leaders fear being shown up? Is it because leaders think they’re always right? Is it because it’s business and business is dog eat dog and not some rainbows-and-unicorns fantasyland?
All of this thinking is S-T-U-P-I-D. Yep, I said it, it’s stupid, ignorant, fill in the blank however you would like. And if you want to get in the groove and start seeing more success all around your business, take heed of these words from Ari Weinzweig of Zingerman’s Superfood Emporium…
“If you want staff to give great service, give great service to staff.”
Read it. Read it again – out loud!
Can you do it? Of course you can. Start TODAY by asking instead of telling, listening instead of talking, praising instead of criticizing, and appreciating instead of taking for granted. Take action to create a workplace where employees feel supported and served so they can support and serve your customers who will then support and serve your business.