Business is broken. It may work for a few, but certainly not for many. It’s due to many factors, perhaps none more important than the story that defines it, so let’s consider an update. 

The old story goes something like this.

What do we do? Make money.

Who do we do it for? Shareholders.

What is the objective? Growth.

Now imagine a new story.

What do we do? Help people.

Who do we do it for? All the stakeholders.

What is the objective? A thriving ecosystem.

Better is a choice. If we can think it, we can do it.

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