Not everybody wants a high-touch experience. Realizing this, the retailer Flannels listened and took action, and it wasn’t that difficult. They simply provided two different color baskets for shoppers. One was black signifying a desire to get assistance. The other was white denoting a desire to shop alone without any help.

This is a great example of how listening to customers and making change can be easy. Not every change has to be huge. Sometimes little things can make a difference and not break the bank or cause great upheaval.

What is something you know your customers would like to see in your operation? What is some low-hanging fruit you could easily change to accommodate some simple customer needs? If you don’t know, you are not listening. If you do and you’re not doing anything about it, you are part of the problem.

What to do? Start listening and make changes to the things that need changing. The upcoming holiday season will be here soon. It’s a good time to get to work preparing. Don’t wait. Make customer lives better now.

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