There are dangers in focusing so much on science that you miss the art.

I read a blog post by Ozan Varol (it was originally published in December of 2022) and it resonated with me. If you don’t know him, Varol is an astrophysicist turned inspirer (that’s the best term I could come up with to describe what he does). Anyway, the post is a great expansion on the sentiment and thinking in the famous quote from William Bruce Cameron, “Not everything that can be counted counts. Not everything that counts can be counted.” Take a look here.

If you cannot be bothered to click the link, simply heed these words…

“…the most valuable things in life often don’t come with units of measurement.”

While we all want to measure everything and believe it is more viable because a number can be tagged to it, keep in mind, you cannot measure art or friendship or love, but I’ll be damned if I can think of more important things in life. Keep that in mind next time you think about making some change that removes the human touch from your business.

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