You have probably heard of the Twelfth Man which, in an American football game, refers to the impact of the fans in attendance. Their cheering can inspire the home team to great heights while at the same time making noise that can play a part in undoing the visiting side. This is a great example … Continue reading How can changing how you think about who’s on your team make you more successful?
Author: Neal Woodson
Book Review: Would You Do That to Your Mother?: The Make Mom Proud Standard for How to Treat Your Customers by Jeanne Bliss
Remember all those things your mom used to tell you, play nice, be polite, share, say please and thank you, and help clean up? If companies would just think back and practice a lot of those things, they would provide incomparable customer service. Well, this is the idea behind Jeanne Bliss’s new book, Would You … Continue reading Book Review: Would You Do That to Your Mother?: The Make Mom Proud Standard for How to Treat Your Customers by Jeanne Bliss
A Lesson for Business from TV Networks
How do the TV networks gauge what they decide to provide for their customers, the viewers? It is simple, they listen to their customers. They regularly look at what their customers are watching and make changes based on the results. The system is relatively straightforward. Nielsen Media Research, the company that has become the de … Continue reading A Lesson for Business from TV Networks
Repetition, not so good for business.
Have you ever had to repeat a problem several times to a company? Imagine calling your insurance company, you punch in your claim number, and then you go through an endless series of punch-in options for departments and different needs. When you finally get to a person, they ask, “Can you give me your claim … Continue reading Repetition, not so good for business.
Slaying the Customer Discomfort Beast
Have you ever had a medical test and afterward had to wait days or a week for the results? How did it feel during that period? If the test was to determine the seriousness of some pain or niggle, I know most of us experience some amount of anxiety, worry, or discomfort at minimum. This … Continue reading Slaying the Customer Discomfort Beast
Coaching Success Requires Regular Follow Up
In a recent post, we looked at a simple approach to coaching employees. We talked about a coaching conversation model based on three themes – reflection, ideation, and commitment. In this model, the coach and coacheee focus on an area of opportunity for improvement and reflect on the current state of that focus area. They … Continue reading Coaching Success Requires Regular Follow Up
An Experiment in Culture Change
I’m always surprised at the number of people behind counters at stores, banks, limited-service restaurants, and airports that seem miserable. They make no eye contact, mumble, and go through the paces of their job just checking off the boxes on a list of company-required actions. What can be done? I tried an experiment. I thought, … Continue reading An Experiment in Culture Change
Demystifying Workplace Coaching
Recently, a manager asked me how to start a coaching conversation that provides clarity and doesn’t sound preachy. Here is how I replied. First, it is important to understand what coaching is and isn’t. Workplace coaching is not, as some of our sporting examples might lead us to believe, about barking out the game plan. … Continue reading Demystifying Workplace Coaching
Customer Experience Isn’t About Thrill Rides
“People don’t want experiences, that’s the stuff of Disney or cruise ships. People just want what they want and they want it to work.” I read that in a comment to a post on LinkedIn the other day and while I wasn’t overly surprised by the comment, I was surprised that it came from the … Continue reading Customer Experience Isn’t About Thrill Rides
Three A’s for Making Your Customers Feel Safe
Did you take psychology in college? Do you remember Maslow’s Hierarchy of Needs? If you do, kudos, if not, here’s a refresher. Abraham Maslow was a psychologist who reached fame in 1943 when he published a paper called A Theory of Human Motivation where he set out the foundation of what would become known as … Continue reading Three A’s for Making Your Customers Feel Safe