Solve problems or don’t bother.

Have you ever noticed that some companies solve your problems while others act like you are here to solve theirs? Businesses need to understand, the only reason for business is to help customers accomplish things. Customers don’t solve business’s problems, they need businesses to solve their problems. That. Is. It. All businesses are in the … Continue reading Solve problems or don’t bother.

Friedman was wrong. Helping is the point.

According to 1976 Nobel Prize-winning economist Milton Friedman, the purpose of business is to increase shareholder value. Wait, what!? What about everybody else that contributes to a business’s success? If Friedman’s right, 80% of contributors are unimportant, or, at minimum, just replaceable cogs in a machine. “But, Neal,” you cry, “the shareholders provide capital.” Yeah, … Continue reading Friedman was wrong. Helping is the point.