Communication and Your Brand, a Vital Connection

When information isn't shared with employees, they tend to fill the gaps with their own ideas and assumptions, and these are often worst-case scenarios.  Likewise, customers who don’t get necessary information like updates on repairs or shipping dates for example will fill the gaps with their assumptions, and, exactly like employees, their assumptions are often … Continue reading Communication and Your Brand, a Vital Connection

The Cost of the Misaligned Rebel

Which attitude do you want your customers to experience? Choice A is Service Focused where employees work with the customers’ best interest in mind, authentically and proactively looking for solutions. Choice B is Self-Focused where employees place the needs of themselves, their department, or their boss ahead of the customers’ needs. If you said A, … Continue reading The Cost of the Misaligned Rebel